Beyond the Vibe
AI makes building software faster than ever. But shipping a product that makes money? That still takes judgment, sequencing, and taste.
Origins
I'm a professional software engineer who loves building side projects. Some are just for fun. Others feel like they could become real products — maybe even generate side income.
That's where I hit the gap.
Despite years of software engineering experience, I realized how much I didn't know about building a business:
- How do you market and sell online?
- How do you validate ideas and find customers?
- How do you go from rapid prototype to production-ready product?
- How do you do all this efficiently with limited time and budget?
Vibe2Viable was born from that gap. I'm working through these challenges for my own projects — actively building and shipping products — multiple iOS, macOS, and web apps, AI-powered business tools, and a growing portfolio of real products — and documenting everything so you don't have to figure it out alone.
v2v Philosophy
"My trial and error becomes your step-by-step."
The Reality: Building a business is messy. Bugs take hours to address. Requirements change. Roadblocks appear out of nowhere. Most people get stuck or give up in the messy middle.
The Approach: I don't promise easy — I promise direct. I'm documenting the obstacles, solutions, and mistakes as I build my own products. You get a shorter path because someone else is clearing it.
The Living Curriculum: Every product shipped, every lesson learned, goes back into the course. When I find a better workflow with Claude Code, a sharper validation technique, or a marketing approach that actually converts — it becomes a new lesson. Buy once, learn forever.
No theory without practice. Just the direct path I wish I had when I started.
Key Areas
Vibe2Viable covers everything you need to ship side projects as real businesses:
AI-Powered Development
Ship real products with Claude Code as your primary development tool. Master multi-agent orchestration, prompt engineering, and AI-first workflows — from vibe coding MVPs to production-ready applications.
Business & Marketing
Turn users into customers. Validate ideas, find your market, craft effective messaging, and acquire your first paying users. The business skills most engineers never learn.
Build-Along Projects
Course projects aren't toy apps. Build NeverMiss (AI phone receptionist) and ReviewFlow (smart review engine) — real products you can sell for recurring revenue.
Efficient Execution
Built for founders with a day job. No rabbit holes, no "explore all the options." Just the most direct path from idea to first dollar, designed around limited hours.
Who This Is For
Vibe2Viable is for people like me — and maybe like you:
- Technical founders who can code but want to move faster with AI tools and actually learn the business side — validation, pricing, marketing, scaling.
- Non-technical founders with domain expertise who want to build real products using Claude Code, Replit Agent, and v0.
- Product strategists focused on validation and go-to-market, with enough technical literacy to prototype and ship.
What v2v Offers
A complete system for shipping ideas to revenue:
- 49 video lessons across 10 modules covering the full path from idea to scaling revenue
- Practical resources like decision frameworks, prompt libraries, Claude Code configurations, and checklists
- Real-world build-alongs — build actual sellable products, not tutorial projects
- Lifetime access — buy once, get every new lesson as it ships
Built from real experience, not just theory.
Ready to build?
The full system is in Zero to Revenue — the playbook I wished existed when I started.
See the curriculum